Google is accelerating its efforts to keep up with Microsoft by developing new search-driven tools based on artificial intelligence (AI). According to internal documents accessed by The New York Times, these enhancements are set to launch next month, though their uses have not been disclosed. The project, known as Magi, includes a complete reconstruction of Google's search engine, though a timeline for this remains unclear.
Google's Plan to Compete with Microsoft Using AI
Google's push towards AI is a response to Microsoft's lead in the field, which the company achieved after investing more than $10 billion in the creator of ChatGPT and integrating this technology into its Bing search engine and other services. Both companies believe that chatbots, or conversational assistants, can replace traditional search engines despite their occasional errors.
The search engine market, a key part of the internet, has long been dominated by Google, which handles over 93% of global searches, according to Statcounter. However, Microsoft's integration of AI into Bing has Google worried about losing its hold on this lucrative market.
The Magi Project represents Google's latest attempt to stay ahead of the competition. While details of the enhancements remain under wraps, it's clear that AI will play a major role in their development. The company's response to rumors that Samsung may replace Google Search with Bing on its devices demonstrates just how much is at stake; such a move could jeopardize Google's annual income of $3 billion from the agreement. As the battle for search engine dominance continues, it's clear that AI will play an increasingly important role in shaping the future of the internet.